Marketing Teams and Leadership

The Fearless Woman—Celebrating Girl Power on International Women’s Day

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On Thursday, March 8, we saw something different. Women gathered in large groups and small. In San Francisco, we raised money for female migrant farmworkers. In India, the shoe retailer, Vans, taught girls to skateboard. In Australia, a national broadcaster featured only women presenting its programming. In London, women focused on a storytelling event. And in Ireland, women celebrated with great films of the world.

It was International Women’s Day #IWD2018, a global day celebrating the social, economic, cultural, and political achievements of women. The day also calls for accelerating gender parity.

Over the last six months, we have seen movements such as #TimesUp develop, and well-known executives speak about the disparity between men and women in industries across the board.

Recently, here at Marketo, we have been talking about the importance of being a “Fearless Marketer”, and today, we want to focus that on the importance of being a “Fearless Woman” in the workplace.

There are many strong, capable women in the workforce and the only thing that is holding us back is fear. I see IWD 2018 as the perfect way to encourage women in business to be fearless in their approach to activities and actions we believe in and to take charge to drive innovation. With an increasing number of companies stepping up to drive digital disruption, such as Amazon, women in the workplace (especially in marketing) need to let go of their fear and embrace an innovative attitude.

As a CMO, there are many ways I can translate being a fearless woman into my area of expertise. The recent growth of Artificial Intelligence (AI) is a great example. Fearful marketers might be intimidated and overwhelmed by the numerous applications of AI. However, the Fearless Marketer will be focused on what we believe is going to be the best use of the technology for our company.

Agility is vital when it comes to being fearless. If something doesn’t go quite right, then fearless women learn from it and apply these learnings to future actions. Click To TweetI learned this the hard way when, as the basketball team captain in high school, I missed a crucial shot in front of a crowd of three thousand—and my team lost. However, this experience has shaped me as both a woman and a business leader where I am not intimidated by failure, but rather view these types of experiences as the most effective teacher of resilience.

For women to be truly fearless, we must maintain a resilient mindset and an agile attitude in all situations to avoid recklessness. The fearless woman in business will act rationally and systematically to implement the best innovations for her company—creating wider business benefits, and encouraging other women to step up and embrace our fearlessness.

The last thing I want advocate is honesty, sympathy, and authenticity. I love the idea that we can tell a story that makes people feel connected to us in a different way. It shows that everyone else is dealing with the same challenges. When we show the challenges we’re facing, and how we’re solving the same problems, it connects us in a way that’s so powerful, beyond any other thing that I’ve seen. It’s not about perfection. Instead, it’s the beauty found in the imperfections in each of us every day and the stories behind it that I love.

I hope you celebrated International Women’s Day yesterday, and I hope that you continue to celebrate and empower the powerful women in your life.

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