2018 Predictions, From Our Marketers to Yours

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The last quarter of 2017 has been a whirlwind. As every CMO knows, Q4 is full of planning, budgeting, and much post-mortem-ing from the previous year. It’s a time to reflect on our most significant accomplishments, examine our biggest failures (because failure is essential!), and a time to look ahead to all that we can accomplish in the future.

I’ve been CMO of Marketo for less than a quarter, but I’m so excited for 2018. It’s going to be a big year for marketers everywhere, and the marketing landscape today is full of talented thought leaders who are eager to learn, grow, and change the future of marketing. We gathered a few of those thought leaders from the tenured pros and rising stars at Marketo, featuring what we believe are the biggest focus areas for the year ahead. As you read through the slide deck below and think about your own planning, I encourage you to take time to remember all that you accomplished in 2017.

Enjoy our 2018 Marketing Predictions, and wishing you all the best (and lots of revenue) for the new year!

2018 Marketing Predictions from Marketo
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Sarah Kennedy

Chief Marketing Officer

Sarah is Marketo’s chief marketing officer. She joined the company in October 2017, bringing with her nearly 15 years of technology marketing expertise.

Prior to Marketo, Sarah spent 10 years at Sabre Corporation, most recently as vice president, Global Marketing, and managing director, Digital Experience. In addition to being tapped to lead Sabre’s in-house interactive agency, Sarah served as CMO of Hospitality Solutions, the company’s fastest growing business unit, where she transformed the marketing organization into a global demand generation and growth engine. Sarah also spent nearly three years as the head of Sabre Labs, the travel industry’s first R&D and emerging technology incubator, where she forged landmark innovation partnerships to explore how emerging technologies can enhance the travel experience.

Sarah is a globally recognized thought leader on emerging technology, loyalty, and customer experience and sits on the boards of Hospitality Sales & Marketing Association International (HSMAI) and TECH Fort Worth, a nonprofit startup accelerator. She holds a BBA from Baylor University and an MBA specializing in marketing from the University of Texas at Dallas.

What else did Sarah write?