The last quarter of 2017 has been a whirlwind. As every CMO knows, Q4 is full of planning, budgeting, and much post-mortem-ing from the previous year. It’s a time to reflect on our most significant accomplishments, examine our biggest failures (because failure is essential!), and a time to look ahead to all that we can accomplish in the future.
I’ve been CMO of Marketo for less than a quarter, but I’m so excited for 2018. It’s going to be a big year for marketers everywhere, and the marketing landscape today is full of talented thought leaders who are eager to learn, grow, and change the future of marketing. We gathered a few of those thought leaders from the tenured pros and rising stars at Marketo, featuring what we believe are the biggest focus areas for the year ahead. As you read through the slide deck below and think about your own planning, I encourage you to take time to remember all that you accomplished in 2017.
Enjoy our 2018 Marketing Predictions, and wishing you all the best (and lots of revenue) for the new year!