Ask The CMO: Southwest CMO Kevin Krone On The Future of Marketing

Top marketers these days are quick to point to an overarching trend in the industry: With the rise of public forums such as social media, fewer companies are finding success with “mass marketing” tactics and, instead, focusing on personalized, one-on-one approaches to customers. In this Q&A with Kevin Krone, CMO of Southwest we cover Southwest's approach to customer service—not treating every individual as a carbon copy— mobile marketing, measuring success and more.