Ask The CMO: The CMO Behind Equinox’s Bold and Provocative Ad Campaign

In today’s rapidly developing digital world, it’s hard to determine which innovations are truly worth paying attention to. As marketers are constantly trying to stay on the cutting edge, it’s important to have a broad understanding of what is changing, and which trends are worth the investment. We spoke with Carlos Becil, CMO of Equinox, about how he envisions the marketing organization of the future, how he hires employees, how he pushes the envelope and measures the success of his team’s marketing campaigns.